THE INFLUENCE OF SOCIAL MEDIA ON YOUTH BEHAVIORAND MINDSET

Abstract

This research provides an in-depth exploration of the transformative effects of social media on the younger generation’s behavioral trajectory and cognitive frameworks. By analyzing the intersection of cyberpsychology and modern sociology, the paper identifies how digital platforms act as primary agents of socialization. The study examines the "reward circuitry" of social validation, the fragmentation of attention, and the evolution of digital identity. Furthermore, it proposes a strategic shift toward critical digital pedagogy to safeguard the mental autonomy of youth in a hyper-connected global society.