INCREASING REGIONAL COMPETITIVENESS THROUGH THEDEVELOPMENT OF INTERNATIONAL TRADE RELATIONS IN THECONTEXT OF THE DIGITAL ECONOMY

Abstract

Examines the issue of increasing regional competitiveness through the
development of international trade relations in the context of the digital economy. The
study analyzes the impact of digital technologies and e-commerce on the integration of
regional companies and enterprises with the global market, and examines effective
mechanisms for increasing export potential, introducing innovative products and
services, and improving the competitiveness index. The results show that the
intensification of the digital economy and international trade relations allows for the
efficient use of regional resources, improving product quality, and strengthening
competitiveness in global markets.