APPLICATION OF ARTIFICIAL INTELLIGENCE AND DIGITAL TOOLS INDEVELOPING PROJECT COMPETENCIES IN MEDIA LITERACY

Abstract

The rapid expansion of the global information ecosystem and generative artificial intelligence (AI) has transformed media consumption, requiring higher education institutions to move beyond passive media consumption toward active, project-based media creation and critical evaluation. This study proposes an integrated pedagogical framework that leverages generative AI models, cloud-based collaborative platforms, and Agile project management principles to cultivate project competencies in media literacy among higher education students.