DIGITAL TECHNOLOGIES AS AN ECONOMIC MECHANISM FORENHANCING THE COMPETITIVENESS OF TOURISM SERVICES INUZBEKISTAN
Keywords:
digital technologies; tourism services; competitiveness; digital transformation; tourism industry; economic mechanisms; digital marketing; Uzbekistan.Abstract
This study examines the role of digital technologies in enhancing the competitiveness of tourism services in Uzbekistan. The research focuses on digital marketing, online booking platforms, mobile applications, electronic payment systems, and other digital solutions used by tourism enterprises. Digitalization can reduce transaction costs, improve service quality, expand market access, and increase customer satisfaction. The study highlights the economic mechanisms through which digital technologies contribute to the efficiency and competitiveness of tourism businesses. The findings emphasize the importance of digital infrastructure, technological innovation,
and effective management for strengthening Uzbekistan’s position in the international tourism market.
