THEORETICAL CONCEPTS APPLIED IN THE MANAGEMENT OFINNOVATION PROJECTS

Abstract

This study explores the theoretical concepts applied in the management of innovation projects, highlighting their role in ensuring efficiency,
competitiveness, and sustainable development. It examines classical and modern approaches such as strategic management, the systems approach, project life cycle theory, risk management, and digital technology–based concepts. Each concept provides methodological tools to optimize resource allocation, meet deadlines, and achieve project goals. The analysis emphasizes that integrating traditional and modern theories
enhances the effectiveness of innovation projects and contributes to accelerating innovation-driven growth in the economy